LONDON ON DA TRACK
LONDON ON DA TRACK
For this episode of Rhythm Roulette, MASS APPEAL met up with one of Atlanta’s most influential producers, London On Da Track. As a mainstay in the city, London has played an instrumental role in the development of Young Thug’s career, crafting some of the greatest hits in the enigmatic ATLien’s catalog. His time in the studio with Thugger has blessed the world with standouts such as “Lifestyle,” “About Da Money” and “Check.” Let’s also not forget London’s work with other heavyweights, as he was the mastermind behind 21 Savage and Drake’s collab “Sneakin’” and crafted more bangers for artists including French Montana, Gucci Mane, Birdman, 2 Chainz and many others. Who knows what the sound of trap music would be without London?
True to his discography, London decided to bring that sound to Rhythm Roulette. Taking his chances, he pulled three records from A1 Records in New York. London chose Phyllis Hyman’s Living All Alone, Rahsaan Roland Kirk’s Blacknussand a house record from Jesse Saunders. Making quick decisions, London ended up sampling Kirk’s cover of Marvin Gaye’s classic “What’s Going On” and finished with surprising results.
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London began rapping at the age of sixteen with the group Dem Guyz. The group used to download beats on SoundClickfor 99 cents, although most of the beats cost $100 for exclusive rights [clarification needed]. As a way to save money, London drew upon his experience playing piano arrangements in church and began making beats for rappers. With the help of online software he was able to refine his craft. He gained local acclaim when he began producing beats for the Rich Kidz . Soon after, others[who?] began asking for his compositions. Early on in his career, London would give away his beats for free as a means to build connections and garner more publicity. The first song he produced that received radio play was “Pieon” by Rich Kidz. The success of Pieon motivated London to continue producing. In 2011, he recorded his first of many collaborations with Young Thug, “Curtains.” London continued to give his beats away for free before signing his first label deal with Cash Money Records.
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